Consumidor y Mercado

Acceso al mercado

9 febrero, 2017

El Mercado del Vino en Perú

El consumo actual de vino en el Perú es de alrededor de 40 millones de litros anuales. Los factores que impulsan el sector son el dinamismo en el consumo, la expansión de canales de distribución, proliferación de marcas con amplios rangos de precios, la gastronomía y el turismo, y una menor protección arancelaria. En el 2015, las importaciones de vinos decrecieron un 16%.

Soporte de comunicación

9 febrero, 2017

Fine wine outperforms investing in art and cars, report claims

Fine wine is the “best-performing” investment compared to art, antiques, and cars, a new report by fine wine investment management company Vin-X has claimed. The company compared the indices of ‘treasure assets’ – collectible luxury items bought as investments by the super-rich, such as wine, jewellery, vintage watches, classic cars, rare stamps and fine art – since 1994 to gauge wine’s performance among other luxury items collected by investors. Read more Fine wine benchmarks up in January The top ten most powerful fine wine brands Vin-X’s head of procurement Martin

Preferencias del Consumidor

8 febrero, 2017

Fragmentation, premiumization impacts global wine industry

U.S. wine grape growers could face continued hurdles with strong Dollar and cheap imports as consumers continue to “trade up” to more premium brands

Preferencias del Consumidor

8 febrero, 2017

Working Women in Japan Are Drinking More Wine Than Ever

Chilean vintners have emerged as the biggest beneficiary of Japan’s booming wine market. Their low-priced, fruit-driven product has found a receptive niche among women in their 40s and 50s, who have helped boost wine consumption to a new record every year since 2012.

Soporte de comunicación

8 febrero, 2017

Comcast NBCUniversal to Televise Wine Oh TV With Monique Soltani Throughout California

Wine Oh TV with Monique Soltani Premieres on Comcast (Ch. 104) February 8, 2017 at 8:30PM

Soporte de comunicación

8 febrero, 2017

La vitivinicultura en ámbitos internacionales

La vitivinicultura en ámbitos internacionales

Canales de distribución

8 febrero, 2017

Wine Direct launches new eBay venture

US direct-to-consumer wine platform, Wine Direct, has signed a deal with eBay that will mean its winery clients can tap into a potential customer base of 167 million people. The Napa Valley-based company, which provides the platform and logistics to enable wineries to sell their wines direct to consumers, already has deals in place with Vivino and Amazon, but said the marketplaces were increasingly likely to become “an important channel”. It said eBay was “an ideal channel for wineries” and the move would make its clients’ wines available to a

Soporte de comunicación

7 febrero, 2017

Vinos sin alcohol WIN Contra el Cáncer

Vinos sin alcohol WIN Contra el Cáncer

Preferencias del Consumidor

7 febrero, 2017

Beyond Malbec: Looking for Signs of an Argentina Wine Export Revival

About this time last year I wrote a pair of columns about prospects for a revival of growth in Argentina wine exports to the United States. Argentina was once the fastest growing imported red wine source (New Zealand has that distinction for white wines), but sales plateaued for a variety of reasons that I analyzed.Feelin’; Groovy?Can Argentina get its groove back? My 2016 columns were optimistic, focusing on changing politics and economics in Argentina, but, I warned, the U.S. market has changed, too, and Argentina will need to bring different

Soporte de comunicación

7 febrero, 2017

Productos Premium una categoría con potencial en Argentina

En promedio, 8 de cada 10 argentinos estaría dispuesto a comprar productos Premium. 60% de los consumidores en Argentina considera un producto Premium cuando está hecho de materiales de alta calidad. Las recomendaciones de familia y amigos son los factores que más impulsan al consumidor a probar una marca Premium.

Preferencias del Consumidor

7 febrero, 2017

Premium wines drives resurgence in North America

SALES of premium wines from Down Under are heading north as American drinkers discover there is more to the Australian story than kangaroos peddling Yellow Tail. Australian wine exports to the United States increased 3 percent in 2016, to AU$458 million. This was led by premium wines as exports above AU$10 per liter FOB grew by 23 per cent, to AU$41 million and the number of individual wines retailing at more than US$12 per bottle increased by 59 percent. It is a similar story in Canada, with exports of premium

Preferencias del Consumidor

7 febrero, 2017

Premium Boxed Wines Are Smoking Hot

3-liter category growing at 28%, while 5-liter value wines drop 2%

Preferencias del Consumidor

7 febrero, 2017

Top 10 drinks trends for 2017

If there’s one theme that’s influenced the alcohol sector over the past few years, it’s craft. The explosion of independent breweries and distilleries over the past decade laid out the principles of craft – small batch, high quality, provenance and experimentation, writes digital agency Kerve. The big brands have been quick to co-opt the design cues and language of these independent producers. In some cases they’ve simply bought those who were challenging them. Encouragingly for consumers, the major players also seem to have adopted the independents’ taste for experimentation, in

Preferencias del Consumidor

6 febrero, 2017

Harris Poll: Beer Tops List of Beverage of Choice, But Wine Sees Gains in Popularity

Wine is the favorite alcohol among women, adults ages 65+, and those in high income households

Soporte de comunicación

6 febrero, 2017

AAWE Working Paper No. 211 – Economics

AAWE Working Paper No. 211 – Economics

Preferencias del Consumidor

6 febrero, 2017

Beer Tops List of Beverage of Choice, But Wine Sees Gains in Popularity

Wine is the favorite alcohol among women, adults ages 65+, and those in high income households

Soporte de comunicación

6 febrero, 2017

WSTA calls for the Chancellor to ‘make the cut’ and help save British pubs

The Wine and Spirit Trade Association is urging the Chancellor to give UK pubs a much needed boost by cutting…

Soporte de comunicación

3 febrero, 2017

Unified Wine & Grape Symposium January 25, 2017 Glenn Proctor

Unified Wine & Grape Symposium January 25, 2017 Glenn Proctor

Soporte de comunicación

3 febrero, 2017

SJVWA Wine & Grape Industry Forum November 2016 Greg Livengood

SJVWA Wine & Grape Industry Forum November 2016 Greg Livengood

Soporte de comunicación

3 febrero, 2017

Sonoma County Dollars & Sense January 2017 Glenn Proctor & Chris Welch

Sonoma County Dollars & Sense January 2017 Glenn Proctor & Chris Welch