Consumidor y Mercado

Preferencias del Consumidor

20 marzo, 2015

Vinos y botellas livianas, las recetas de las especialistas para las bodegas argentinas

Doce mujeres, doce paladares y doce formas de sentir, catar el vino y doce puntos de vistas sobre lo que tiene que hacer el exportador argentino para ganar mercados en el exterior. La excusa para su reunión fue el noveno Argentina Wine Awards que se celebró en Mendoza. Jancin Robinson (Reino Unido), Essi Avellan (Finlandia), […]Ver más…

Acceso al mercado

20 marzo, 2015

Devaluación de Brasil complica más la venta de vinos al exterior

Los productos argentinos llegarán con valores más elevados y no podrán competir con los precios que tendrán los del país vecino.Ver más…

Preferencias del Consumidor

19 marzo, 2015

What Can the Brain Teach Us about Winemaking? An fMRI Study of Alcohol Level Preferences.

Over the last few decades,wine makers have been producing wines with a higher alcohol content, assuming that they are more appreciated by consumers. To test this hypothesis, we used functional magnetic imaging to compare reactions of human subjects to different types ofwine, focusing on brain regions critical for flavor processing and food reward. Participants were presented with carefully matched pairs of high- and low-alcohol content red wines, without informing them of any of thewine attributes. Contrary to expectation, significantly greater activation was found for low-alcohol than for high-alcohol content wines

Preferencias del Consumidor

19 marzo, 2015

ProWein 2015 final report: ProWein 2015 – Success across the Board

The results of the 22nd ProWein are certainly positive: More than 52,000 international trade visitors, 47% international professionals, came to the nine exhibition halls from 15 to 17 March 2015 to form an overview of the range from 5,970 exhibitors from 50 countries and place their orders for the current year.

Barreras

18 marzo, 2015

Exportar vino a Estados Unidos, del capitalismo al comunismo estatal

En EE.UU. existen diversas normativas de comercialización de vinos pudiendo variar desde un régimen capitalista hasta un estricto régimen comunista estatal

Preferencias del Consumidor

17 marzo, 2015

Nestlé shows consumers how to tell fake Milo after counterfeit bust

Milo’s supposedly biggest market, Malaysia, was dealt a scare over the weekend after thousands of packs of the exceptionally popular chocolate milk powder were seized by inspectors in Negeri Sembilan….

Preferencias del Consumidor

17 marzo, 2015

Single serve wines flying at supermarkets

Sales of single serve bottles of wine are soaring at UK supermarkets due to a consumer desire to control their weekly unit intake and avoid wastage.

Preferencias del Consumidor

17 marzo, 2015

Wine retail survey reveals ‘key challenges’

A global survey into wine retailing trends has identified three key challenges – the rise of convenience purchasing, online sales and store consolidation. The survey, undertaken by Wine Intelligence, was commissioned by the organisers of the world’s largest wine and spirits trade fair – ProWein – which is taking place in Düsseldorf this week. The survey represents data from eight separate markets accounting for half of the wine consumed globally.

Preferencias del Consumidor

17 marzo, 2015

Diez tendencias clave reveladas en la Cumbre del Vino

El balance de la Cumbre del Vino deja buenas cifras: 1.800 personas asistieron a la Conferencia Internacional; 600 participaron en las actividades paralelas y culturales del viernes 13 en el Palacio de Congresos de Toledo; 400 universitarios en las catas realizadas en cinco campus de la región y 820 personas en las catas de La […

Canales de distribución

16 marzo, 2015

The Real Cost of a $10 Bottle of Wine? $2.40

Tyler Colman reports from Prowein, where costs have come under the microscope.

Preferencias del Consumidor

14 marzo, 2015

Less alcohol but no less flavour

This is a much longer version of an article also published by the Financial Times.

Barreras

14 marzo, 2015

Economic threats lurk behind dollar’ strong surge

The surging value of the U.S. dollar promises new bargains for American consumers and travelers but also presents big threats to the U.S. economy – in a trend that is shaping up to be one of the most unexpected and significant factors shaping the global economy this year.

Acceso al mercado

13 marzo, 2015

Los 10 primeros destinos del vino español

Los 10 primeros destinos del vino español

Preferencias del Consumidor

13 marzo, 2015

Sudden decrease in Bulgarian wine exports to Russia

Bulgarian wine exports to Russia have marked a considerable decrease. In the words of Krasimir Koev, head of Bulgaria’s Execute Agency on Vine and Wine (EAVW), the main reasons are the tragic events in Ukraine as well as the devaluation of the Russian ruble, as reported by the Argumenti Nedeli daily. Koev noted that up until 2014, half of the Bulgarian wine production was exported to the Russian market. In his words, the number of orders truly reached ”cosmic dimensions”. In 2013, for example, Bulgaria has produced 250,000 tons of

Preferencias del Consumidor

12 marzo, 2015

Top 10 Berry Bros bestsellers in Japan

Simon Staples, Berry Bros sales director for Asia reveals the firm’;s bestsellers in Japan, discovering a wine market surprisingly close in sentiment to the UK.

Soporte de comunicación

12 marzo, 2015

Our latest collection of fun wine related infographics!

, here’s another bunch of interesting and informative wine related material that has come our way on social media. Enjoy!

Acceso al mercado

12 marzo, 2015

3.897 empresas españolas exportaron vino en 2014

Este programa está diseñado para empresas que no cuentan con experiencia en el mercado USA y exclusivo para productos que no cuenten con importador ni con distribuidores locales en los EE.UU.

Preferencias del Consumidor

12 marzo, 2015

Review of the Final Crush Report”

For some of us in the wine business, the release of the Crush Report is one of the most exciting events of the year. It means that the time has come to browse, analyze, cut up, re-arrange and make sense of winegrape prices to look for trends, find opportunities and verify or improve our own […]

Barreras

3 marzo, 2015

Wine Environmental Footprint: the EU adopts the definition of representative wine product.

Wine Environmental Footprint: the EU adopts the definition of representative wine product.

Preferencias del Consumidor

3 marzo, 2015

What consumers want: premium and local

Marketers need to take on new consumer trends and adapt to a changing market, according to a new Wine Intelligence study released today. The Wine Intelligence Global Consumer Trends report has spotted nine trends among alcohol consumers, each with different implications for the drinks industry. “We’re focusing on what’s happening already, sometimes at the fringes of consumer behaviour, sometimes nearer the mainstream,” explains Lulie Halstead, Wine Intelligence chief executive offier. Although the mass market appears to be shifting towards globalisation, Halstead says individuals are seeing the value in local products.