Consumidor y Mercado

Acceso al mercado

20 febrero, 2017

2 – Estudio de mercado. El mercado de vino en Nueva Zelanda 2017

Estudio sobre el mercado de vino en Nueva Zelanda (datos 2012 – 2016″. Tras presentar la definición y características del sector, analiza la oferta y la demanda, así como los precios y la percepción del producto español. Informa sobre los canales de distribución, el acceso al mercado, las perspectivas y las oportunidades del sector. Recoge información práctica y otros datos de interés.

Acceso al mercado

20 febrero, 2017

FAIRS Country Report | Food and Agricultural Import Regulations and Standards – Narrative | Buenos Aires | Argentina | 2/20/2017

This report provides overall information on regulations and standards for importing U.S. food and beverages into Argentina. However, Post recommends U.S. suppliers interested in the Argentine market to contact local importers to find out about specific rules and regulations that may apply to particular products. A new government took office in Argentina on December 10, 2015, and since then it has implemented new measures towards a more open economy. The potential for U.S. food and agricultural …

Barreras

17 febrero, 2017

El vino europeo se pone en alerta frente a Trump

El vino europeo se pone en alerta frente a Trump

Soporte de comunicación

17 febrero, 2017

This Wine Purse Is Breaking The Internet

” …we had no idea what a hit it’d become. Within an hour, it’d raked in more than 1 million views”

Soporte de comunicación

17 febrero, 2017

Proceedings of the 11th International Terroir Congress 2016 (pdf)

The Terroir Congress was held over four days during July 10-14, 2016

Acceso al mercado

17 febrero, 2017

Australia highlights market prospects in Singapore & Malaysia

Prospects for Australian wines in Singapore and Malaysia are believed to be bright in the coming years, thanks to the success of Australia’s high-end fine wines, Wine Australia wrote in a recent report. Source: Wine Australia In 2016, Australian wine exports to Singapore grew by 16% in value to a record AU$69 million (US$ 53 million), which is heavily weighted to growth in higher-end wines. The sector was up by 32% to AU$54 million (US$ 41.3 million). The average value of exports to Singapore is AU$12.66 (US$9.7) per litre free

Canales de distribución

16 febrero, 2017

The Swedish alcohol monopoly increases profits by 21% to 23 million euro

Systembolaget, the Swedish alcohol monopoly, has published its financial statements. It had a turnover in 2016 of 28.5 billion SEK (3 bn euro), an increase of 3%. The profit (operating profit) amounted to SEK 217 million (23 million euro), an increase of 21% from 2015, a not entirely insignificant profit […]

Soporte de comunicación

16 febrero, 2017

Sud Africa – produzione di vino e superfici vitate, aggiornamento 2015

E’ il momento di rimettere mano ai dati del Sud Africa per aggiornare al 2015 le statistiche produttive. Il vino di questa nazione ha beneficiato negli ultimi due anni della forte svalutazione del Rand SudAfricano, continuata fino al 2016, ma che visto l’andamento recente sembra essersi esaurito. Insieme a delle condizioni di scambio più favorevoli si è anche verificata una serie di vendemmie positive con dati in costante crescita dal 2013 a questa parte, essenzialmente raggiunti grazie a un incremento della resa produttiva dei circa 99mila ettari di vigneto (all’incirca

Soporte de comunicación

16 febrero, 2017

Argentine Wine Redefined

Meet the current crop of South American winemaking pioneers making their mark on Malbec and spearheading some of Argentina’s most innovative wine projects.

Preferencias del Consumidor

16 febrero, 2017

Top Wine Brands Reveal Market’s Momentum

Barefoot, Sutter Home and Franzia take top three spots for off-premise sales

Preferencias del Consumidor

16 febrero, 2017

Les habitudes de consommation de vin en France : enquête 2015

L’enquête sur la consommation du vin en France est réalisée tous les 5 ans depuis 1980. Cette enquête permet de situer l’évolution des habitudes de consommation des français en termes de boissons. Les grandes tendances qui se dégagent de cette étude : trois quarts de la consommation d’un individu est expliqués par son âge et son sexe. Au total, il y a plus de consommateurs de vin en 2015 mais la consommation est plus occasionnelle. Le vin est passé d’une composante de repas à une boisson culturelle.

Preferencias del Consumidor

16 febrero, 2017

Sales of Wine in Cans Jump Over 125% As Wine Consumers ‘Open Up to Cans’

When Francis Ford Coppola’s Sofia brand came out with sparkling wine in a pink can (with red straw attached” more than a decade ago, the concept was appreciated for its novelty and lauded by Sofia fans everywhere. What wasn’t fully appreciated at the time was how fashionable wine in cans would become. In the current […]

Acceso al mercado

15 febrero, 2017

Go-ahead for EU-Canada CETA trade deal

The EU has voted to ratify a controversial trade deal with Canada which will boost the exports of drinks between the two trade blocks, and remove Canadian regional monopolies on wine retailing. The Canada Comprehensive Economic and Trade Agreement (CETA), which opened negotiations in 2009 and was signed in October, is one of the most comprehensive deals the EU has undertaken. It will eliminate 98% of tariffs on goods traded between Canada and the EU – including wines, spirits and beers. The vote this morning paves the way for it

Soporte de comunicación

15 febrero, 2017

European Union parliament votes in favour of trade deal with Canada | CTV News

BRUSSELS — The European Union’s parliament approved a trade deal with Canada on Wednesday, extolling the pact as a sign of co-operation at a time when many political forces are trying to halt globalization.

Acceso al mercado

14 febrero, 2017

Retos para el vino español en 2017

Artículo del OeMv publicado en www.qcom.es.

Soporte de comunicación

14 febrero, 2017

Un productor italiano crea el vino más sano del mundo

Un productor italiano crea el vino más sano del mundo

Soporte de comunicación

14 febrero, 2017

South Africa Wine Industry: Serious Problems, Lofty Goals, Progress Update

I’;ve been to South African twice in recent years and each visit has been eye-opening. The quality and value that the best wines provide is really world class. Wine sales have struggled to gain traction in the crowded, fragmented U.S. market, but I believe that hard work plus high quality equals a bright future for South African wines.How is the wine industry doing in South Africa? I tune in about this time each year to hear what is being said at the Nedbank  VinPro Information Day meeting, which is the

Preferencias del Consumidor

14 febrero, 2017

Medición del valor de marca mediante el modelo Aaker: el caso de Paco & Lola

… Then, the theoretical characteristics of the model of Brand Equity, to carryout research that will allow to know the value that consumers give to the brand of awine-making product, specifically/in particular wine Paco&Lola brand. …